WILLIAM J STANTON; MICHAEL J ETZEL; BRUCE J WALKER <br/><br/>
FUNDAMENTALS OF MARKETING 

 - 10 
 -  MCGRAW HILL BOOK COMPANY  1994 
 - 697 
 - MARKETING AND ADVERTISING .
<br/><br/><label>ISBN: </label>0071135618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 STA (MBA)  / WIL