TY - BOOK AU - PHILIP KOTLER.; GARY ARMSTRONG, SRIDHAR BALASUBRAMANIAN, PRAFULLA AGNIHOTRI AU - PHILIP KOTLER ED - GARY ARMSTRONG TI - PRINCIPLES OF MARKETING SN - 9789357055215 PY - 2023/// CY - UTTER PRADESH PB - PEARSON INDIA EDUCATION KW - MARKETING ER -