TY  - BOOK
AU  - KEVIN LANE KELLER
TI  - STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
SN  - 9789353946135
U1  - 658.82 
PY  - 2020///
CY  - NOIDA
PB  - PEARSON INDIA EDUCATION SERVICES
KW  - MANAGEMENT MARKETING
ER  -