KEVIN LANE KELLER <br/><br/>
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY 

 - 5 
 - NOIDA  PEARSON INDIA EDUCATION SERVICES  2020 
 - 642 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.82