WILLIAM WELLS; JOHN BURNETT; SANDRA MORIARTY <br/><br/>
ADVERTISING PRINCIPLES AND PRACTICE 

 - 3 
 -  PRENTICE-HALL  1995 
 - 815 
<br/><br/><label>ISBN: </label>0137228694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  WEL (MBA)  / WIL