TY  - BOOK
AU  - CHARLES J FOMBRUN.; CEES BM VAN RIEL
TI  - FAME AND FORTUNE : HOW SUCCESSFUL COMPANIES BUILD WINNING REPUTATIONS
SN  - 9788129706636
U1  - FOM (MBA) 
PB  - PEARSON EDUCATION.
KW  - ORGANISATIONAL COMMITMENT
ER  -