TY  - BOOK
AU  - JAGDISH N SHETH.; RAJENDRA S SISODIA.
TI  - THE 4A'S OF MARKETING : CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY
SN  - 9780415898355
U1  - 658.8 SHE 
PB  - ROUTLEDGE.
KW  - MARKETING
ER  -