JAGDISH N SHETH.; RAJENDRA S SISODIA. <br/><br/>
THE 4A'S OF MARKETING : CREATING VALUE FOR CUSTOMERS, COMPANIES AND SOCIETY 

 - 
 -  ROUTLEDGE.  2013 
 - 209p. 
<br/><br/><label>ISBN: </label>9780415898355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 SHE  / JAG