TY  - BOOK
AU  - NIRMALYA KUMAR.; JAN BENEDICT; STEENKAMP EM
TI  - BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL
SN  - 9781137276612
U1  - 658.827 KUM (MBA) 
PB  - PALGRAVE MACMILLAN.
KW  - BRAND MANAGEMENT
ER  -