NIRMALYA KUMAR.; JAN BENEDICT; STEENKAMP EM <br/><br/>
BRAND BREAKOUT : HOW EMERGING MARKET BRANDS WILL GO GLOBAL 

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 -  PALGRAVE MACMILLAN.  2013 
 - xvi,256p. 
<br/><br/><label>ISBN: </label>9781137276612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 KUM (MBA)  / NIR