TY  - BOOK
AU  - HARPER W BOYD.; RALPH WESTFALL.; STANLEY F STASCH.
TI  - MARKETING RESEARCH : TEXT AND CASES
SN  - 8185386161
U1  - 658.83 BOY (MBA) 
PB  - AITBS PUBLISHERS AND DISTRIBUTORS.
KW  - MARKETING RESEARCH
ER  -