TY  - BOOK
AU  - RICHARD J SEMENIK.; CHRIS T ALLEN.; THOMAS C O'GUINN.; HANS RUDIGER KAUFMANN
TI  - ADVERTISING AND PROMOTION : AN INTEGRATED BRAND APPROACH
SN  - 9788131517383
U1  - 659.1 SEM (MBA) 
PB  - CENGAGE LEARNING.
KW  - ADVERTISING
ER  -