JACK TROUT.; STEVE RIVKIN. <br/><br/>
DIFFERENTIATE OR DIE : SURVIVAL IN OUR ERA OF KILLER COMPETITION 

 - 2 
 -  WESTLAND LTD  2008 
 - 262 p. 
<br/><br/><label>ISBN: </label>9788189975722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658 TRO  / JAC