TY  - BOOK
AU  - GREGORY G DESS.; LUMPKIN GT; ALAN B EISNER
TI  - STRATEGIC MANAGEMENT : TEXT AND CASES
SN  - 9780070677401
U1  - 658.4012 DES (MBA) 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - STRATEGIC MANAGEMENT
ER  -