CHRISTOPHER LOVELOCK.; JOCHEN WIRTZ.; JAYANTA CHATTERJEE. <br/><br/>
SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY 

 - 5 
 -  PEARSON EDUCATION.  2007 
 - 594 p. 
<br/><br/><label>ISBN: </label>9788177584509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV  / CHR