CHARLES W LAMB.; JOSEPH F HAIR JR.; DHEERAJ SHARMA; CARL MCDANIEL. MKTG : A SOUTH-ASIAN PERSPECTIVE - - CENGAGE LEARNING. 2012 - 670 p. ISBN: 9788131517086 Subjects--Topical Terms: MARKETING Dewey Class. No.: 658.8 LAM (MBA) / CHA