TY  - BOOK
AU  - DONALD A BALL.; WENDELL H MCCULLOCH.; MICHAEL GERINGER J; MICHAEL S MINOR; JEANNE M MCNETT
TI  - INTERNATIONAL BUSINESS : THE CHALLENGE OF GLOBAL COMPETITION
SN  - 9780070671065
U1  - 658.049 BAL (MBA) 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - GENERAL MANAGEMENT
ER  -