PAUL PETER J.; JERRY C OLSON. <br/><br/>
CONSUMER BEHAVIOR AND MARKETING STRATEGY 

 - 7 
 -  TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.  2011 
 - 579 p. 
<br/><br/><label>ISBN: </label>9780070601581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET  / PAU