TY  - BOOK
AU  - NIRMALYA KUMAR.; JAN-BENEDICT EM STEENKAMP.
TI  - PRIVATE LABEL STRATEGY : HOW TO MEET THE STORE BRAND CHALLENGE
SN  - 9781422101674
U1  - 658.827 NIR (MBA) 
PB  - HARVARD BUSINESS SCHOOL PRESS, BOSTON
KW  - BRAND MANAGEMENT
ER  -