NIRMALYA KUMAR.; JAN-BENEDICT EM STEENKAMP. <br/><br/>
PRIVATE LABEL STRATEGY : HOW TO MEET THE STORE BRAND CHALLENGE 

 - 
 -  HARVARD BUSINESS SCHOOL PRESS, BOSTON  2007 
 - 270 p. 
<br/><br/><label>ISBN: </label>9781422101674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 NIR (MBA)  / NIR