MICHAEL J ETZEL.; BRUCE J WALKER.; WILLIAM J STANTON.; AJAY PANDIT. <br/><br/>
MARKETING 

 - 14 
 -  TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.  2010 
 - 879 p. 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ (MBA)  / MIC