PHILIP KOTLER.; KEVIN LANE KELLER. <br/><br/>
A FRAMEWORK FOR MARKETING MANAGEMENT 

 - 4 
 -  PEARSON.  2012 
 - 384 p. 
<br/><br/><label>ISBN: </label>9788131759370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT  / PHI