TY  - BOOK
AU  - KEVIN LANE KELLER.
TI  - BEST PRACTICE CASES IN BRANDING : LESSONS FROM THE WORLD'S STROMGEST BRANDS
SN  - 9788131721155
U1  - 658.827 KEL (MBA) 
PB  - PEARSON EDUCATION.
KW  - BRAND MANAGEMENT
ER  -