KEVIN LANE KELLER. <br/><br/>
BEST PRACTICE CASES IN BRANDING : LESSONS FROM THE WORLD'S STROMGEST BRANDS 

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 -  PEARSON EDUCATION.  2008 
 - 382 p. 
<br/><br/><label>ISBN: </label>9788131721155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL (MBA)  / KEV