TY  - BOOK
AU  - ARTHUR A THOMPSON.; STRICKLAND AJ.; JOHN E GAMBLE.; ARUN K JAIN.
TI  - CRAFTING AND EXECUTING STRATEGY : THE QUEST FOR COMPETITIVE ADVANTAGE CONCEPTS AND CASES
SN  - 9780070600898
U1  - 658.4012 THO (MBA) 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - STRATEGIC MANAGEMENT
ER  -