TY  - BOOK
AU  - MERLE CRAWFORD C.; ANTHONY DI BENEDETTO.
TI  - NEW PRODUCTS MANAGEMENT
SN  - 9780071332651
U1  - 658.575 CRA (MBA) 
PB  - TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.
KW  - PRODUCTION AND OPERATIONS MANAGEMENT
ER  -