TY  - BOOK
AU  - JOHN SEELY BROWN.; STEPHEN DENNING; KATALINA GROH; LAURENCE PRUSAK.
TI  - STORYTELLING IN ORGANIZATIONS : WHY STORYTELLING IS TRANSFORMING 21ST CENTURY ORGANIZATIONS AND MANAGEMENT
SN  - 9788131207154
U1  - 658.001 BRO (MBA) 
PB  - BUTTERWORTH-HEINEMANN.
KW  - ORGANIZATIONAL BEHAVIOUR
ER  -