TY  - BOOK
AU  - GERALD ZALTMAN.; LINDSAY H ZALTMAN.
TI  - MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS
SN  - 9781422121153
U1  - 658.8342 ZAL (MBA) 
PB  - HARVARD BUSINESS PRESS
KW  - CONSUMER BEHAVIOUR
ER  -