GERALD ZALTMAN.; LINDSAY H ZALTMAN. <br/><br/>
MARKETING METAPHORIA : WHAT METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS 

 - 
 -  HARVARD BUSINESS PRESS  2008 
 - 230 p. 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342 ZAL (MBA)  / GER