ARJUN CHAUDHURI. <br/><br/>
EMOTION AND REASON IN CONSUMER BEHAVIOR 

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 -  BUTTERWORTH-HEINEMANN.  2006 
 - 165 p. 
<br/><br/><label>ISBN: </label>9788131211090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOUR
<br/><br/><label>Dewey Class. No.: </label>658.8342 CHA (MBA)  / ARJ