MURTHY SN.; BHOJANNA U <br/><br/>
ADVERTISING : AN IMC PERSPECTIVE 

 - 2 
 -  EXCEL BOOKS.  2010 
 - 458 p. 
<br/><br/><label>ISBN: </label>9788174468352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 MUR (MBA)  / MUR