JACK TROUT. <br/><br/>
BIG BRANDS BIG TROUBLE 

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 -  JOHN WILEY & SONS LTD  2001 
 - 223 p. 
<br/><br/><label>ISBN: </label>9780471263036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 TRO (MBA)  / JAC