MALCOLM MCDONALD.; ADRIAN PAYNE. <br/><br/>
MARKETING PLANS FOR SERVICE BUSINESSES : A COMPLETE GUIDE 

 - 
 -  BUTTERWORTH-HEINEMANN.  2007 
 - 401 p. 
<br/><br/><label>ISBN: </label>9788131211069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD (MBA)  / MAL