CHRISTIAN GRONROOS. <br/><br/>
SERVICE MANAGEMENT AND MARKETING : CUSTOMER MANAGEMENT IN SERVICE COMPETITION 

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 -  WILEY INDIA PVT. LTD.  2013 
 - 483 p. 
<br/><br/><label>ISBN: </label>9788126512874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO (MBA)  / CHR