TY  - BOOK
AU  - BRUCE WRENN; ROBERT E STEVENS.; DAVID L LOUDON.
TI  - MARKETING RESEARCH : TEXT AND CASES
SN  - 9780789027450
U1  - 658.83 WRE (MBA) 
PB  - YES DEE PUBLISHING PVT. LTD
KW  - MARKETING RESEARCH
ER  -