TY  - BOOK
AU  - DEBORAH J MACINNIS.; WHAN PARK C; JOSEPH R PRIESTER EDS.
TI  - HANDBOOK OF BRAND RELATIONSHIPS
SN  - 9789380381169
U1  - 658.827 MAC (MBA) 
PB  - YES DEE PUBLISHING PVT. LTD
KW  - BRAND MANAGEMENT
ER  -