DEBORAH J MACINNIS.; WHAN PARK C; JOSEPH R PRIESTER EDS. <br/><br/>
HANDBOOK OF BRAND RELATIONSHIPS 

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 -  YES DEE PUBLISHING PVT. LTD  2011 
 - 424 p. 
<br/><br/><label>ISBN: </label>9789380381169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 MAC (MBA)  / DEB