TY  - BOOK
AU  - MICHAEL D WHITE
TI  - A SHORT COURSE IN INTERNATIONAL MARKETING BLUNDERS : MARKETING MISTAKES MADE BY COMPANIES THAT SHOULD HAVE KNOWN BETTER
SN  - 9788131807590
U1  - 658.848 WHI (MBA) 
PB  - UNIVERSITY SCIENCE PRESS.
KW  - MARKETING
ER  -