MICHAEL D WHITE <br/><br/>
A SHORT COURSE IN INTERNATIONAL MARKETING BLUNDERS : MARKETING MISTAKES MADE BY COMPANIES THAT SHOULD HAVE KNOWN BETTER 

 - 3 
 -  UNIVERSITY SCIENCE PRESS.  2010 
 - 177 p. 
<br/><br/><label>ISBN: </label>9788131807590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.848 WHI (MBA)  / MIC