TY  - BOOK
AU  - SARANGAPANI A
TI  - A TEXTBOOK ON RURAL CONSUMER BEHAVIOUR IN INDIA : A STUDY OF FMCGS
SN  - 9788131807309
U1  - 658.8342 SAR (MBA) 
PB  - UNIVERSITY SCIENCE PRESS.
KW  - CONSUMER BEHAVIOUR
ER  -