JOHN EG BATESON.; DOUGLAS HOFFMAN K. <br/><br/>
SERVICES MARKETING 

 - 4 
 -  CENGAGE LEARNING.  2012 
 - 468 p. 
<br/><br/><label>ISBN: </label>9788131516478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 BAT (MBA)  / JOH