MANENDRA MOHAN. <br/><br/>
ADVERTISING MANAGEMENT : CONCEPTS AND CASES 

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 -  TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.  2013 
 - 415 p. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1 MOH (MBA)  / MAN