MARTIN KORNBERGER <br/><br/>
BRAND SOCIETY : HOW BRANDS TRANSFORM MANAGEMENT AND LIFESTYLE 

 -  CAMBRIDGE UNIVERSITY PRESS.  2011 
 - 300 p. 
<br/><br/><label>ISBN: </label>9.78111E+12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 KOR (MBA)  / MAR