TY  - BOOK
AU  - LOIZOS HERACLEOUS; CLAUS D JACOBS
TI  - CRAFTING STRATEGY : EMBODIED METAPHORS IN PRACTICE
SN  - 9.78111E+12
U1  - 658.4012 HER (MBA) 
PB  - CAMBRIDGE UNIVERSITY PRESS.
KW  - STRATEGIC MANAGEMENT
ER  -