KENNETH E CLOW.; DONALD BAACK. <br/><br/>
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS 

 - 4 
 -  PEARSON.  2012 
 - 478 p. 
<br/><br/><label>ISBN: </label>9788131763292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO (MBA)  / KEN