TY  - BOOK
AU  - RODDY MULLIN.
TI  - SALES PROMOTION : HOW TO CREATE, IMPLEMENT AND INTEGRATE CAMPAIGANS THAT RERALLY WORK
SN  - 9780749457044
U1  - 658.81 MUL (MBA) 
PB  - KOGAN PAGE.
KW  - SALES MANAGEMENT
ER  -