TY  - BOOK
AU  - ALEXANDER OSTERWALDER; YVES PIGNEUR
TI  - BUSINESS MODEL GENERATION : A HANDBOOK FOR VISIONARIES, GAME CHANGER, AND CHALLENGERS
SN  - 9788126533671
U1  - 658 OST (MBA) 
PB  - WILEY INDIA PVT. LTD.
KW  - GENERAL MANAGEMENT
ER  -