TY  - BOOK
AU  - JAGDEEP KAPOOR.
TI  - 24 BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS
SN  - 9788132178299433
U1  - 658.827 KAP (MBA) 
PB  - RESPONSE BOOKS.
KW  - BRAND MANAGEMENT
ER  -