JAGDEEP KAPOOR. <br/><br/>
24 BRAND MANTRAS : FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS 

 - 2 
 -  RESPONSE BOOKS.  2009 
 - 103 p. 
<br/><br/><label>ISBN: </label>9788132178299433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP (MBA)  / JAG