NITISH RAI GUPTA <br/><br/>
THE 7 PRINCIPLES OF BRAND MANAGEMENT 

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 -  TATA MCGRAW HILL EDUCATION PRIVATE LIMITED.  2011 
 - 122 p. 
<br/><br/><label>ISBN: </label>9780070680906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 RAI (MBA)  / NIT